Research Results

So by now it is more than apparent that research is needed in every field of PR—no exception when it comes to fashion.  It has been shown that the way research is done immensely impacts the fashion itself because if its not done correctly, it might as well not exist.  The next part of major importance that we have been learning during our research class is: research results.  Every field involved in public relations are bound to be faced with the task of creating a research report, thoroughly describing everything that their research has proven. 

In a research report it is very important that the audience and whom the research is being shown to is targeted to that particular audience.  If a fashion designer is fronting a new clothing line and is showing it to a series of people in the industry to communicate he or she’s idea’s it is totally acceptable to use “fashion terminology” that perhaps only those involved would know.  However, frequently a designer will showcase his or her new line along with the research she or he has done prior to arriving at that point to a general audience.  When addressing the market of the clothing is targeted to the best terms to use would be simple ones that the average person would understand, since they likely don’t have a degree in fashion.  As simplified and summarized as possible is always key.

As well, it is nearly imperative that not every solid statistic found during the research phase is shown in the report.  For example, as Tory Burch created her new line of rain boots, commonly called wellies, the statistics about the sizing, durability, and degree of weather they can take might be important.  The statistics providing information on the interior soles, exterior soles, and a complete list of all fabrics used might be a bit much to the average consumer simply looking for a cute and fashionable shield from the rainy season.  The appendix at the end of the report is also a good aspect that designers should certainly focus on.  It is where they can store sample surveys, frequently-asked-questions, and some quotes from satisfied customers could be found—all of which could have a ideally positive, or negative effect on the buyer when they are purchasing the clothing or accessories.    In the end, the recommendations and outcomes are ultimately the most important piece.  If the rain boots are getting good reviews from the NYC fashionista’s and perhaps a recommendation to don socks with the boots to avoid blisters this is where it would be found. 

All in all, research is all about discovering new information and analyzing it to create new ideas and learn more about existing ones.  Those involved with fashion week have created a new idea based off the diverse amount of research they have conducted and are now presenting their results to the public--specifically those who may entertain the idea of a Caribbean vacation and some fashionable beach-wear to go along with it!   Fashion in Aruba is apparently thriving, full of new designs and inspirations, so as a result there will be a new fashion event held in Aruba called Aruba In Style.  The research has proven that this would be an ideal location, and has explained to the general public what exactly the PR practitioners have planned for this eventful and lifestyle event.