Tuesday, September 7, 2010

Focus Of Blog: Fashion PR

For a while now, I have had a major interest in fashion.  During my past few years at Quinnipiac, I have learned alot about the world of Public Relations through my classes.  Pleased was I to find out that the two worlds have combined and have created a rather promising field in today's society and world of PR in general.  The focus of my blog will be Fashion Public Relations. 

Fashion PR has a variety of aspects under the broad category.  It can be anything from the actual clothes themselves and they way they are viewed (fashion shows, magazines, in stores, etc.), the extensive work the designers put into their clothes creations, or a topic I personally find extremely interesting--celebrity branding with the clothes.  Countless magazines and catalogs have famous faces in certain fashion items to display  items that designers would like to showcase and get the attention of media and the public.  Whether it be the new shoes from Tory Burch, or the latest dresses put out by Prada, it helps many brands when a public figure or celebrity is pictured wearing the item. 

New reality shows that follow the lives of those who work in the PR field tend to emeblish and deviate from what PR really is.  Kelly Cutrone, of whom Bravo's Kell On Earth is about, is a leading figure in the field of Fashion PR--both onscreen and off screen.  Even though her show may focus a bit more on the frills of PR and the lives of those on the show, off screen she really is a sucessful and driven worker in the field. 

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