The first blog that I looked at this week was classmate, Kevin Mahoney's. Kevin's blog had an entry that really stood out to me because it focused on something I know a decent amount about, and spend a decent amount of time working with (or wasting time, whatever you consider it!)--social media. Today's society is now consumed by social media. On a personal level, almost all people use facebook or twitter. We are able to be fully connected to whoever we want to be, whenever we want to be. It has taken society to new heights. As Kevin points out, on a business level, it is nearly essential that every field, especially within communications utilizes social media to their advantage. Companies can promote and express to viewer's just what their organization is doing. Being that social media is used so much by people it is instantaneous and requires little effort by interested consumers to find out information. Besides it being helpful, it seems to be that if those in the field of communications are not using social media, they likely will fall behind their competitors. Facebook, twitter, blogs, etc. are all going to become a major aspect of what we know to be the communications, and the Public Relations field.
The second blog that I looked at was Roberta Soares' blog on Fashion PR. Not only did it stand out to me because we both share the same topic, but all the information in her blog I truly found to be so interesting. Roberta emphasized how important observations were to the fashion industry--and I couldn't agree more. People are heavily inflenced by what they see celebrities wearing, that is basically what starts a trend. People get ideas for fashion of what they see in magazines or on the red carpet or what the cast of their favorite t.v. show is wearing. It is important that these influencers are observed so that designers know exactly what they are going to where, which will eventually lead to the commoners like the rest of us, buying these new styles to add to our wardrobe!
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